SEO: Why should you use Google Trends?

SEO: Why should you use Google Trends?

Google Trends, often known as Google research trends, enables web experts to determine what Internet users are searching for at any particular time and location. How can you accurately satisfy Internet consumers' expectations?

This is, of course, the most important question to address in order to develop a marketing plan that is really customer-driven. Given the strong digital turn that consumer habits have taken, a turn reinforced by the health crisis and the surge in e-commerce, this dilemma is unavoidable for modern business. And, in many cases, every subsequent transaction is based on a good match between the customer's request and the keywords on your own site...

Answers on how to make the most of this tool and boost your SEO.

The Google Trends tool at a glance

Google Trends measures the number of queries conducted on the search engine by Internet and mobile users over a specific time period. This application allows you to track the amount of searches for a term over time and proposes related keywords, among other things.

Why is it so crucial to mix numerous keywords in the most relevant feasible association? Because, rather than focusing on a single broad keyword, such as "boilerplate," which will attract a large number of visitors but have a low conversion rate due to its overly broad nature, it is often more relevant to limit yourself to long tail requests, which will generate far less traffic but highly qualified traffic, ultimately increasing your conversion rate.

Google Trends provides four search criteria to help you narrow down your results as much as possible:

  • Category : there are 25 of them and allow more reliable results to be obtained by selecting thematic categories related to the keyword sought (news, games, health, travel, etc.).
  • Geographical restrictions: You may limit the results to a nation or even an administrative region (in France), and you can compare geographical regions. This is a particularly interesting feature in two situations: either you are focused on local commerce and want to know the keywords (potentially typical terms of the region) used by your neighbors, or you are planning to open up to a foreign market and want to know the differences in their research habits.
  • Seasonality: Choose the date or time range you want to research. Of course, two periods can be compared. Indeed, an unanticipated amount of Google searches are tied to the seasons and peak holiday seasons on our calendar ( Christmas , Easter, etc.). Because you show them that you understand (and even anticipate) their seasonal problems, this awareness of seasonality is an important component of your strategy to optimizing the user experience.
  • Service provided by Google: Choose whether your term was typed in the news, pictures, shopping, or YouTube sections.
Here is an example of a search on Google Trends:

Here is an example of a search on Google Trends:

Since 2004, we've been looking for the phrase webmarketing in the category business and industrial
 markets, in Ile-de-France, and on the internet.

We are provided a great deal of information:

  • The number of searches has risen and fallen over time.

  • studies that are related

  • Research in progress, etc.

This concept of "in-progress research" is very intriguing. Indeed, Google Trends has distinguished between the "most common searches" at time T and the "progressing requests," or those that have increased the most throughout the given time period. As a result, Google Trends is establishing itself as a precise tool for determining not only where you are, but also where you need to go.

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A must-have tool for your SEO plan

Whether you're a webmaster, SEO, editorial manager, or web editor, this powerful tool allows you to use relevant data in your SEO and content selection.

You may improve your titles and URLs by combining the most often used keywords on the Internet.

For two reasons, this is critical. First and foremost, to get you to the top of the search results and keep you there. Second, to capture the user's interest from the very first second, that is, when he is browsing the results page. As a result, we can observe how closely SEO health and click-through rates are connected.

Furthermore, being interested in developing research helps you to predict future trends and refocus your editorial material. As a result, Google Trends has an impact on the core of your editorial content marketing approach.

Furthermore, Google Trends will assist you in improving your company's semantics. You'll be able to tell which of two seemingly identical keywords performs better than the other by comparing them, and you'll be able to reroute your campaign depending on the findings.

As a result, one may argue that "T-shirt" and "jersey" are nearly identical at first look, and that comparing them with a magnifying glass is pointless. This is not the case; in fact, Internet users who put "T-shirt" in the search box are statistically younger and more cosmopolitan than those who write "jersey."

Choosing an Anglicism, or claiming its French counterpart, tells a lot about your prospects' perspective. As a result, Google Trends is an effective tool for assessing your target audience's psychology. Similarly, depending on whether you are a novice or an expert in the sector in which you are seeking information, you will not use the same terms.

More surprising: in some situations, it might be beneficial to spell a crucial term "discreetly" incorrectly if the usage of this flawed spelling is prevalent in the requests, even though it is contrary to the French Academy's instructions.

Another benefit of Google Trends for your business is the ability to test and track your popularity's progression. Indeed, the "Compare" option allows you to evaluate your online reputation in comparison to that of your competitors (up to 5). This is fantastic for objectively positioning yourself in your industry and determining which competitors to watch for best practices that perform effectively with Internet consumers.

This only works if the search volumes are high enough to be usable.

You'll be able to respond more rapidly if you detect a decrease in trends or, conversely, an increase in searches. In this scenario, try to locate the event's source:

  • Changing the channel to television
  • Unfavorable publicity
  • New public relations campaign
  • Period of low activity ( sales , etc.)

As a result of Google Trends, you get a lot of responsiveness, which has now become a necessary characteristic to thrive in today's digital jungle! Indeed, consumer behaviors have evolved, and prospects are increasingly scrutinizing not only customer evaluations of your company, but also the type of the company's replies to bad reviews, as well as the time it takes for the company to respond. -this. So offer your prospects what they want: near-instant gratification!

The lows, on the other hand, merit your complete attention since you might be able to exploit them to your advantage. Many firms, in fact, concentrate on moments of high sales (foremost of which is Christmas of course). However, this is a risky game that will result in extremely inconsistent gains throughout the year.

During lean times, use Google Trends to be creative and always present in Google queries and in the minds of your prospects: you'll build a solid reputation "off sales," away from the fierce competition that exists during periods of strong sales, and your customers will eventually turn to you all year. Google Trends, thank you!

A must-have tool for your SEO plan

Web marketing, e-commerce, and Adwords campaign optimization

If you're an e-commerce manager, a web marketing manager, or an Adwords campaign manager, a keyword comparison study can help you.

As a result, you may analyze your prospects' expectations, develop an Adwords ad tailored to them, and focus your messaging on popular items or services.

This may make it feasible to be both more cost-effective and efficient in the high-cost field of advertising. With Google Trends, you may finally put an end to "old-fashioned" advertising, which is to say, impersonal advertising that bombards everyone in all seasons and across the country.

Allow for personalisation, which successfully combats Internet consumers' rising apathy to pervasive, inconvenient, and poorly targeted advertising. Furthermore, the integration of Google's services (Google Trends, Google Ads, and Google Search Console) makes great sense here.

Finally, seasonal trend analysis allows for the prediction of future demands from Internet and mobile users.

Other Google Trends applications

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Other Google Trends applications

The Google Trends tool may also be utilized to gain a complete picture of your brand's online reputation and track the number of searches that are being generated. Furthermore, keep in mind that, because to Google's Author Rank, your e-reputation is becoming increasingly important in the referencing of your material.

Many e-commerce companies utilize Google Trends to do market research by comparing the searches performed by Internet users in various geographical locations.

Look for niches.

  • If you wish to broaden your search, look for relevant product categories.
  • To increase your SEO, look for keywords.
  • Seasonal tendencies are followed while selling.
  • Adapt your material to the latest fads.
  • Expand your YouTube audience.
  • When should you run your Google Shopping ads?

Now that you've learned the basics of Google Trends, we encourage you to use this powerful tool to improve your SEO referencing, SEM campaigns, e-reputation, and so on...

In fact, you may quickly find that you can't live without it, since Google Trends may serve as a type of "Swiss army knife" for SEO professionals. One of its finest features, as we've seen, is that it allows a virtuous loop to form between content creation, trend analysis, and ongoing SEO effort, allowing you to quickly improve your SERP rankings, qualified visitors, and conversion rate.

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